Business Plan: Toyota Car
Companies are set up their plan for a long time to run
their business smoothly and drive it to a desired goal. As a car company Toyota
also set up their goals for 2020 and beyond. For future plan a company sets up
what they should attain within a period of time. Toyota sets up their goals for
2020 and more than. They have to achieve some of their specific goals as a
future plan. These goals are:
To be most respected in the field of car manufacture
and sells industry is the Toyotas 1st mission of their future plan
by providing quality product to their customers. They are already in the one of
the top car manufacturer and they trying to develop their position. The 2nd
future plan of Toyota is to be most successful. They are already captured
maximum market of India now they are trying to be success in the international
sector. Delighting customer by delivering better car than the competitor is the
3rd goal of Toyota. They are always try to provide quality product
to their customer and they also try to ensure better post purchase behavior to
delight their customer that’s why their mission is to provide safe and sound
journey. Capturing largest market share is the 4th target of Toyota.
The primary requirement of development of a company is to ensure larger market
share. Because capital is one of the important thing to produce quality
product. The next target of Toyota is to increase their product category. They
are now car producer and in near future they wants to capture market by not
only car but also another goods like car accessories like tire, fuel and so on.
They trying to increase their product range. Toyota is trying to economical on
their manufacturing cost so that they can tie the price in the range of most
customer and get an advantage over their competitor. That’s why they are
following cost leadership approach. Toyotas next target is to provide the
product to the best people that means they wants to follow selective product
approach to sell their product to a specific group of people to capture a
target market like iPhone. Their next target is to produce best product using
the best technology within these years. For this they training their employees
to make their ability to produce quality product using higher technology.
Toyotas next goal is to expand their market all over the world for this they
are trying to increase their market share and analyzing various country’s
market to justify potentiality of the customer and barriers they may face.
Task
2.2: Organizations innovation requirements 2020 and beyond
Generally innovation is to do new things or to make
things which is not exist in. Innovation is needed for sustain today’s market. Innovation
can defined as a tool for someone to redesign current one or discover a new
thing which have no existence. If someone invent new one it will not
innovation. To be a innovative thing it must be useful and relative to the
subject.
Toyota Car Company sets up their goals for 2020 and
beyond as their future plan to attain these goals they should be innovative and
specific in some field. In which fields they should be innovative explain
below:
Toyota Car Company should launch a car which is not
exit in the market or they can add some extra feature to their existing car to
attract their customer. This may be change in shape, use of fuel, and change in
size and so on. Then they should set up an extra ordinary advertisement for an
extraordinary product to deliver their innovation to their expected customer.
They should cost leader to reduce their product price to get an advantage over
their competitor because sometime price can attract more customer if the
products target market is the country like Bangladesh, Nepal, and Maldips. The
employees worked in the company should be innovative too. They should design an
extra-ordinary item or make a product which is more attractive, to make the
employees more innovative it is primarily requires to train them perfectly. When
buying a car a customer’s 1st looking point is the design of the car
and they look for the speed and fuel consumption. So Toyota should focus on the
design, color, speed, and fuel consumption of their car. Toyota should also
focus on corporate social responsibility by providing a car which pollute the
environment less and should focus on other social responsibilities.
Toyota wants to increase their product range so they
should focus on what kind of product they like to introduce. At present they
have car, tractor, van and some other automobile. They can add to their product
list high quality AC bus, more capacitive truck and other vehicle. They also
can increase their product variety through different accessories of automobile.
Toyota wants to make delighted customer. It is more challenging one. A customer
turn into delighted only when they believe that the product they are using is
the best, and they are thing so when they get the product meeting their
expectation and get company’s post purchase service. So Toyota should focus on
their product quality and post purchase as by delivering the customer better
service after purchasing the product should provide better warranty service.
Task 3: Closing the innovation gap
A significant gap exist between what leaders plan and
what they done, a decade’s worth on executive surveys on innovation found that
there have a significant gap between the planning of the leaders and their
delivery to the organization. Over 80% leaders believe that innovation is helpful
to their success and over 305 are satisfied with their current innovation. This
called the innovation gap. Although many leaders have adequate research to do
anything they sometime fail to maintain innovation gap. Most of the leaders
cannot maintain innovation gap in the way they think about the problem. If they
want to success they needs to be analytical thinking, critical decision maker
and so on.
There are two major factors which causes Toyotas
innovation gap. From them 1st one is knowledge, many established
organization does not create innovation effectively because their leaders does
not have systematic knowledge about innovation. They are not formally learned
how to create and handle innovation. The second cause is that the management
system factor that is the management system that made up the organization
successful are now facing obstacles as they try to become more innovative in
the knowledge economy.
Toyotas leaders can close the innovation gap by
working with four organizational enablers, otherwise innovation will be
unmaintained. Here is a figure of four organizational enablers of innovation
gap:
By using these four enablers Toyotas leaders can
maintain their innovation gap. These are given below:
Leading
Innovation
One of the most positive things with the leaders is to
create innovation among their workers. Their responsibility is to create
innovation among their workers by delivering them proper training, groups of
direct reports, or cross functional project teams work for innovation project.
Executive leaders of Toyota hold the key to the level and the success of
innovation ton their organization by delivering and controlling strategic
direction, influence the culture, and control all organizational practices directly
or indirectly. Without the active commitment and involvement of every member
innovation cannot be happened and if any how happened it will not sustain long.
So leaders of Toyota should focus their concentration on their employee
involvement in the innovation project in order get their expected innovation
feedback.
Culture
of innovation
A group of surveyor made a survey on 765 CEOs, senior
executive, and public sector leaders from around the world about need of
understanding an instantly prominent role in establish a culture of innovation.
Culture defines an organization how to work, what kind of activities should
done and what should avoid, what rules and regulation should be follow and so
on. As Toyota an Indian company they should not do anything which goes beyond
the Indian culture. Toyotas research have 7 major characteristics that their
leaders needs to enable:
Ø Every
employee needs to understand organizational direction.
Ø Priority
of the innovation
Ø Innovative
thinking and innovative practice needs to be appreciated
Ø Honest
and rusting communication
Ø Effective
cross functional teams
Ø Risk
taking leaders should focus on delivering value.
Ø Balance
innovative thinking.
Organizational
practices for innovation
The organization which creates innovation systematically
important to pay particular attention to the organization practices. Toyota
needs to focus their attention on organizational practices on innovation
including its structure, process and policies. It is not enough to Toyotas
senior leaders to commit to innovation, focus on the needed skill and ability,
required culture, and then wait for innovation which may be blown. Like most of
the organization Toyota also cannot design their innovation perfectly that’s
why they have an active innovation gap exist in the management system. On the
contrary sometime Toyota works behind their innovation required such as
maximizing repetition, standardization, predictability and minimizing risk. In
almost all situation Toyotas organizational practices are the cumulative decision
of all of their leaders which ensure a sound and effective decision.
The
innovation plan
Organization of all over the world trying to close
their innovation gap but a few of them are successful because of inadequate
leadership, inexpert employee, lacking of research needed and so on. The major
thing which cause them do not achieve their goal is that they have lack of a
formal plan. Like all other organization Toyota is also unsuccessful in
implementing a successful innovation plan. There are six guiding for Toyota to
developing an innovation plan and it will ensure Toyota to make a solid,
sustainable, and achieve the objective:
Ø Business
objective should be clearly focused.
Ø Follow
bottom-up input
Ø Connect
with all executive team
Ø Relate
clear boundaries
Ø Resource
planning
Ø To
track the progress include metrics.
Conclusion
Innovation is making newest idea but it is not similar
with performance. Innovation can be grown up on the mind of the manager but
performance dependence on several things like employees ability, customer’s acceptance
and so on. Innovation is the road map and performance is how to cross the road
so whenever Toyota set up their innovation plan they should also discuss about
how to attain these plan. By the future plan of Toyota they wants to be
success, get customer delight, produce best product by the use of best
technology for the best people. These are their future plan but they have some
problems to attain these plan and they should overcome these to successful.
These barriers includes inexpert labor, product for a specific group or reason,
not enough fund and so on. There have a biggest problem which recently raised
is Toyotas damaged reputation caused by sudden acceleration recalls, millions
in government fines and massive lawsuits and settlements.
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