Business Plan for Overseas Business/ Export Business Plan

Executive summery

This assignment is all about exporting service from Bangladesh in the basis of intellectual property. As intellectual property Bangladesh can export technical product plan, building, and infrastructure design, planning for business, ways to produce Jamdani shari and so on. But in the era of technology it is easier and profitable to export technical service than other service. So I want to export mobile network service as service provider in Nepal market. I choose Nepal because telephone user in Nepal is increasing day by day but quality of network Is not increasing at the same way. It can be a appropriate market for exporting intellectual property. The number of cellular mobile subscribers has increased from 243,579 in January 2005 to 23.19 million by January 2015 in Nepal. Chinese companies have won bids to supply technology and equipment to the two leading Nepali cellular telephone operators, but the expanding mobile phone market offers additional possibilities for other companies from different country. I have a great opportunity there.

 Introduction

The leading exporter of services, the United States, shows services accounting for 18 percent of all merchandise and services trade and, unlike the situation with trade in goods, has had a surplus in services trade for decades. Since service exports are often delivered in the support of product exports, a sensible approach for some beginning exporters is to follow the path of relevant product exports. For years, many large accounting and banking firms have exported by following their major multinational clients abroad and continuing to assist them in their international activities. Smaller service exporters who cooperate closely with manufacturing firms can also determine where these manufacturing firms are operating internationally and aim to provide service support for these manufacturers abroad.

Intellectual property (IP) refers to creations of the intellect for which a monopoly is assigned to designated owners by law. Intellectual property rights (IPRs) are the protections granted to the creators of IP, and include trademarks, copyright, patents, industrial, and in some jurisdictions trade secrets. Artistic works including music and literature, as well as discoveries, inventions, words, phrases, symbols, and designs can all be protected as intellectual property. In this assignment how an intellectual property can be export as a service in Nepal is described.

How to export a service

Export services industries span a wide variety of enterprises from hamburgers to high technology. If we take U.S. for example, the service sector accounts for about 70 percent of the U.S. GNP and 75 percent of employment. Last year, the service sector also accounted for slightly more than two-thirds of all self-employed persons.

Internationally, a similar change has taken place. World trade in export services grew in the past decade at an average rate of 5 percent a year to constitute approximately 20 percent of overall world trade today. In some countries, the share is much higher.

Spain reports a 39 percent share; Austria, 36 percent. The leading exporter of services, the United States, shows services accounting for 18 percent of all merchandise and services trade and, unlike the situation with trade in goods, has had a surplus in services trade for decades. The income generated and the jobs created through the sale of services abroad are just as important to the economy as income and jobs resulting from the production and export of goods.

Typical service export

The service sector accounts for a great share of the economy, although some services are not easily exported. It would be very difficult to export most personal services, such as the service performed by waiters in restaurants; but most business services can be exported - especially those highly innovative, specialized, or technologically advanced services that are efficiently performed domestically. The following sectors have particularly high export potential:

Construction, design, and engineering: The vast experience and technological leadership of the local construction industry, as well as special skills in operations, maintenance, and management, frequently give local firms a competitive edge in international projects. Some firms with expertise in specialized fields, such as electric power utilities, also export related construction, design, and engineering services, such as power plant design services.

Banking and financial services: financial institutions are very competitive internationally, particularly when offering account management, credit card operations, collection management, and other services they have pioneered.

Insurance services: insurers offer valuable services ranging from underwriting and risk evaluation to insurance operations and management contracts in the international marketplace.

Legal and accounting services: Firms in this field typically aid other local firms operating abroad through their international legal and accounting activities. They also use their experience to serve foreign firms in their business operations.

Computer and data services: The computer services and data industries lead the world in marketing new technologies and enjoy a competitive advantage in computer operations, data manipulation, and data transmission.

Teaching services: The vast education sector offers substantial new services for foreign purchasers, particularly in areas such as management, motivation, and the teaching of operational, managerial, and theoretical issues.

Factors to consider while export service

Potential and readiness

Potentiality is a conceptual set of qualities or characteristics capable of development into an actual product. Typically a product definition is formed based upon market research and other information, and then a prototype is created. Once reviewed, the prototype is adapted or accepted as a product model. Potentiality of a product is that what its ability to serve its customer and fulfill their needs and wants. Readiness is that the product is available to serve the customer. The potentiality of network operator provider is to reach the network service to all over the country and in the hand of every customer.

Commitment to international markets

All business has commitment to their customer. They should have to maintain these to be loyal to the customer. But fulfillment of commitment in international market it’s too much important than domestic because there have a lot of competitor exist in the market.

Market identification

Market identification is the process of a marketer in identifying the most profitable areas to offer a new product or service. Target market identification looks at characteristics including disposable income, age, and level of education. Identify a suitable market is essential for every business. I identified Nepal to serve my network service to the everywhere of the country because Nepal is a growing mobile phone user and their network operators are not providing their expected network quality.,

Distribution and promotional

Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with intermediaries. How the network will be distributed to which group of customer it should be determine while exporting service to other country. Promotion is a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place. Promotional activities should be in that way which the countries culture will support.

Shipping methods

      Every customer can login to his/her account and change the shipping method for each package.

      USPS Express Mail. Relatively fast and reliable with tracking. ...

      USPS Priority Mail. Slower and cheaper than Express Mail. ...

      USPS First Class Mail. No insurance and no tracking available. ...

      FedEx. ...

      DHL. ...

      TNT. ...

      FedEx Freight. ...

      Airmail Economy.

My service export plan

I want to export mobile network (as a network provider) in Nepal. I selected Nepal because The number of cellular mobile subscribers has increased from 243,579 in January 2005 to 23.19 million by January 2015 in Nepal. Chinese companies have won bids to supply technology and equipment to the two leading Nepali cellular telephone operators, but the expanding mobile phone market offers additional possibilities for other companies from different country. I have a great opportunity there.

Other opportunities in Nepal market are:

Ø  A large number of  bright people with natural ability to adopt technology

Ø  High rates of mobile phone penetration- 3G services available nationwide, and 4G is in the process

Ø  Digital Bangladesh initiatives of the government is being implemented in full-swing

Ø  Strong and supportive private sector

Ø  Establishment of some high-tech parks is underway

Ø  Second submarine cable network connection is underway

Ø  Favorable FDI policies

How I will enter in Nepal’s market?

Here are five tips to help prepare my business to enter the international market:

Should educate myself on the customs and business etiquette of the international market

When entering a foreign market make sure I know the country’s history, the proper way to greet someone, the ordinary times for lunch (or prayer in many African, Asian and Middle-Eastern countries). Make sure I am communicating with them in the expected way within their society -- e.g.: with the appropriate salutation.

Gather historical data on the country’s currency value fluctuation and import/export timelines

This is crucial. The deal I discuss today may not be executed in time to reap the full potential of the opportunity. I could be negotiating a deal that may cost 15 percent more in a few months when the transaction is finalized. Worse yet, I may offer a promotion that costs I significantly more a week into the offering. Lock in currency rates and delivery dates in advance whenever possible. The less speculation, the better.

Become an expert on the country’s laws governing business

Have local representation if possible, someone who can help I navigate any unforeseen obstacles and explain all contract provisions and terminology. Know and understand the laws and legalese of the jurisdiction that governs my contract before it becomes legally binding.

Conduct focus groups to test the waters in the prospective international market

Understanding each country’s culture means I have to find ways to reach what would otherwise be the same demographic but in a different location. A new approach may be needed to make Ir product or service suitable to the needs and expectations of the potential foreign market and its culture. Studying these countries, including their professional and personal customs, will ensure that I conduct myself in a respectful way. This will also signal to the business leaders and potential customers in the new market that I know their protocol and I’ve take the time to adapt to it.

Find out what competition has done in the same territory

 Has one of my competitors tried to enter this market before? What obstacles did they face? How did they approach the new market? And most importantly, what would I do differently?

Regulation to be maintain while exporting in Nepal

Should be follow these rules while exporting in Nepal:

(1) In case of sending Goods from one part of Nepal to another part of Nepal through foreign territory, the owner of goods should submit declaration form containing full particulars to the concerned Customs office. Such declaration form should also clearly specify the Customs office from which the goods reenter into Nepal.

(2) In case a declaration form as mentioned in sub rule (1) is received, the Chief of the Customs Office shall not permit the movement of such goods through foreign territory if cheaper or more convenient means of transport are available for carrying them through the territory of Nepal itself or that it is advisable to send such goods through the territory of Nepal itself from the viewpoint of the Customs administration also.

(3) In case a declaration form as mentioned in sub rule (1) is received, the Chief of the Customs Office shall permit the movement of such goods through foreign territory by keeping record of the duty or Customs duty on deposit, specifying such goods, affixing Customs seal, recording the transit time on the declaration and submitting the same declaration to the owners of the goods, if he is satisfied that cheaper or more convenient means of transport are not available for carrying them through the territory of Nepal itself or that it is advisable to send such goods from the viewpoint of the Customs administration also,

 

Steps to implement my service in the market

The biggest challenge to becoming a network provider in Nepal is the huge amount of initial capital required for the licensing, equipment and infrastructure. Internet Network bandwidth, equipment cooling and power sources are all resources that have to be planned and executed properly.

Find a suitable place to build control center

First I need to find out a place to host my data center. To start with, it can be a small room but with raised floor. It will help you route the cables easily.

Purchase and install UPS (Power Backup Solutions), a diesel power generator (In case of power cuts) and other electrical equipment’s and mounting units

UPS and diesel generators will help you in case there is a power outage in the city you are in. I will also need to ensure that the data center has got proper cooling equipment’s so that the equipment’s do not get hot.

Arrange bandwidth with at least one or two upstream Internet service providers

My ISP needs to have its network bandwidth in order to provide Internet services. I will need to purchase bandwidth which you will resell to my clients. If you want help in purchasing bandwidth, please contact Wiber Broadband to buy ISP bandwidth.

Buy high-speed fiber optic lines to connect to the upstream Internet provider(s)

I will need to connect My Data Center to the ISP upstream so you will need to either buy fiber optic lines or use a Wireless Link. If I need help in deciding what is best for me, let us know and we will help me plan that out.

Purchase, install and configure enterprise-grade ISP equipment’s (Routers, switches and computers for server purpose)

I will need good quality hardware in order to provide a good service. If I settle for low cost solution, I will often be dealing with slow performance complaints from my clients which obviously are the last thing I want to deal with.

Create a sales and support strategy

I will need to create a sales team and after sale support team in order to sell and maintain my services. Authority can help me create broadband plans and help you with the marketing (Website designing, internet marketing and creating support channels)

Acquire Licenses

This is the most important aspect of starting an ISP company in Nepal. I will either need to apply for my own License (too costly and time consuming) or I can contact directly to help me share a license with partners and associates. That ways I will have to pay very little amount of money and can start an ISP legally.

Start Selling

Once I have done everything I can start selling and enjoy the returns on my investment. The whole process takes from up to 21 days to 2 months depending on the planning, feasibility and a few other factors. Authority team at Wiber Broadband is committed to help me through the process and make sure that I start my own ISP Company in Nepal with lowest investment and highest returns.

Conclusion

While exporting network service in Nepal there have some challenges as well as opportunity. These challenges are: Limited internet access and comparatively high cost, Unreliable power supply, Absence of proper infrastructure, Shortage of skilled workforce, IPR (Intellectual Property Right) protection is also an issue, Unfavorable foreign exchange regulations, Limited export markets. To reduce these problem I can develop IT infrastructure, including connectivity needs to be improved and expanded, Focus needs to give on human resource development and also on productivity, Initiatives need to be taken for market expansion and development, Financial Transaction needs to be made easier and affordable, Import and export policies need to be favorable for IT business.